Following the historic ‘Crown Jewel’ event in Riyadh, WWE (NYSE: WWE) and the Saudi General Entertainment Authority (GEA) have expanded their live event partnership through 2027 to include a second annual large-scale event. WWE and GEA also continue to work towards the completion of a media agreement in the MENA region. This long-term partnership demonstrates WWE and GEA’s commitment to bring sports entertainment to the region and supports Saudi Arabia’s ‘Vision 2030’.
WWE announced today that they have expanded their partnership with the Saudi General Entertainment Authority through 2027, to include a second annual large-scale event. WWE originally announced in March 2018 that the Greatest Royal Rumble was to be the first of a new 10-year “strategic multiplatform partnership” between WWE and the Saudi Arabian government.
WWE has now held 4 events under the deal – The Greatest Royal Rumble in April 2018, Crown Jewel 2018 in November 2018, Super ShowDown in June 2019, and Crown Jewel 2019 this past Thursday. There’s no word yet on when the next WWE event will be held in the Kingdom, but it should now happen in 2020.
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