Everyone’s favourite northerner, Yungblud, has just released the video for his latest track ‘Hope for the Underrated Youth’ and I am loving it.
I honestly don’t know how this unique singer-songwriter went under my radar for so long. I’m super late to the game here but I promised myself to keep a close eye on this talented young performer.
This newest video was a powerful and hard-hitting message about the youth who are struggling for peace amongst an authority that tackles problems with violence, ending with a heartbreaking twist.
“I wanted this project to amplify a world that is consumed with unjustified hate. A world, where the common denominator of my generation is the fight for hope, unity and the deep desire for equality,” Yungblud says of the video. “Our ideologies are colliding head on with the hate around us, but we are beating it with a bouquet of fucking flowers! I wrote this project about the people I’ve met around the world, the stories I’ve heard and the journeys, that went on inside my own head. The video was shot in Bulgaria with the most incredible young people. They helped me tell this story. They made this video what it is. Thank you.”
Along with the new music video, he revealed that he’s dropping the underrated youth EP on October 11.