Juliet Simms has released her second single and video on Sumerian Records and it is fierce!

The song and video premiered on NYLON, with Simms discussing the vulnerability that lies behind its violence and rockstar swagger.

“This song means a lot to me because it speaks to my experiences with my personal demons and the fight to overcome them,” Simms tells NYLON. “I see the struggles that so many people battle with every day, and I wanted to share a piece of myself with them.”

She continues, “Life is made up of failures and triumphs, convictions and doubt. The key is to find the ability and strength to turn off the destructive tendencies and grow stronger because of them. My weakness, at the end of the day, is something that has made me stronger and more resilient.

The little deaths we all experience while living our lives is a test of our strength, our endurance and ability to keep moving forward. You can let it kill your soul or you can use the death as a badge of honor, rise back up, and become immortal from the kill.”

Watch the video for ‘100 Little Deaths’ below.

By Rai Jayne Hearse

A hermit from Up North, Rai spends her time scribbling words, buried under a pile of magazines and cassette tapes. Whenever she does finally emerge from her tiny office she tries to achieve world domination as the bassist of kick-ass punk band Pink Hearse.