All Elite Wrestling (AEW) announced today that the respected regional law firm Farah & Farah has been named Presenting Sponsor of the upcoming Fight For The Fallen event in Jacksonville. With 15 offices throughout Florida and Georgia, Farah & Farah has been supporting and protecting families in the region for the past 40 years.

The integrated sponsorship with Farah & Farah includes cross-promotional activities with AEW talent, customized co-branded graphics, signage on the ring apron and in-venue, and a variety of digital and social media activations.

Fight For The Fallen will take place in Daily’s Place Amphitheater at TIAA Bank Field at 7:30 p.m. ET on Saturday, July 13, just a few feet from where AEW was first introduced to the world in January. Stars scheduled to appear include Cody, Matt Jackson, Nick Jackson, Kenny Omega, CIMA, Brandi Rhodes, Allie and many more. Proceeds from the gate will benefit Jacksonville’s Victim Assistance Advisory Council (VAAC), which coordinates cooperative efforts among social service, criminal justice, mental health and other agencies to provide assistance to crime victims and their families.

“We have a moral obligation to give back to the communities in which we live,” said Eddie Farah, Managing Partner of Farah & Farah. “The fact that a mass shooting occurred here in Jacksonville just a few blocks from our office last year makes that moral obligation even stronger. We make it our mission to help protect injured people and their families, and supporting AEW’s Fight for the Fallen is one of the ways we actively live out that mission. When we saw that the proceeds of this event would be used to support victims of crime and their families – connecting them with crucial supportive services – we had to be part of this.”

“Eddie Farah started the firm in Jacksonville 40 years ago, and has been giving back to the community ever since,” said Tony Khan, President and CEO of AEW. “Everyone at AEW cares deeply about the vibrancy and safety of Jacksonville, and we think that Farah & Farah is the perfect presenting sponsor of Fight for the Fallen as we all endeavour to raise money for the Victim Assistance Advisory Council.”

In the video above you can see the Lucha Brothers, Pentagon Junior and Fénix, react to their upcoming match at Fyter Fest alongside their new partner, Laredo Kid.

If you want to know more about Excalibur, the masked member of AEW’s broadcast team, you can find the first part of an interview with the wrestling Legend here.

Finally, in the new episode of The Road to Fyter Fest, Brandi Rhodes announced the AEW Women’s World Championship will be unveiled at All Out on August 31 in Chicago, the same day the inaugural AEW World Champion will be determined.

All pics, screencaps and videos courtesy of AEW