Amy Schumer is a controversial figure for some reason. I don’t get it. She’s a comedian who makes some crappy movies and often says left-wing things in her work. That’s like most comedians. Yet she gets some incredible hate online and her mentions are often horrific to go through. Is it because she’s a woman? Because she speaks about politics? Or is it because she’s not conventionally attractive?

Her latest movie, I Feel Pretty tackles this. In this Amy Schumer vehicle, she suffers a knock to the head which makes her believe she is the most beautiful person on the planet. We then follow as we see how this new found confidence affects her in her daily life.

For a movie that is broadly about body image, this movie some how plots a smooth path through it and leaves us with a decent message. Basically, everyone has insecurities and problems no matter what they look like, so just own whatever you do look like and be confident and have fun. Admittedly as a man I am no way near an expert on women’s perceptions of their own body image, but that seems like a nice go-home message. In fact, the whole speech Schumer does at the end is pretty good. It’s the best thing in the movie because it’s the most honest and probably the reason the movie was made.

The problem though is that this ‘It’s all about confidence rather than attractiveness’ is not replicated in the movie. The film tries to bluff you into thinking that but it certainly isn’t. When Renee, who Amy Schumer plays in this movie, thinks she has become pretty, she successfully gets a receptionist’s job at a high end fashion company. She thinks she’s got it because she’s really pretty like most of their staff but at the end she realises it was her confidence that got her the job. But it wasn’t. The movie is very clear that she got the job because the company wants to appeal to more normal people like Renee so get her onboard to be a voice of the normies.

This wouldn’t be so galling of Hot Renee was actually confident. Because she’s not. She’s arrogant. These two states of mind are related but are very different. This is atcually the basis of all the comedy in the movie. Renee acts like she is the most beautiful person in the world or just outright says it and the people she is with act shocked that someone who looks like Amy Schumer could say that. So for anyone reading, let me say it. Arrogance and confidence are completely different things. The former makes you a horrible person to be around, the latter is an ideal we should look to achieve but is admittedly a struggle for many due to many reasons.

And unless you like real cringe comedy, you are going to hate this as much as I do. Because that’s the joke. The one joke this movie has. Amy Schumer is an arrogant hottie. That’s it. It gets really competitve by the end. And this is a joke that I thought was unpleasant to begin with but slowly got me more and more angry. It’s just such lazy comedy and I’m surprised someone who does have talent as a performer like Schumer, she is pretty decent in this considering the poor material she’s given, would accept something so bad. Well, I suppose you have to get a paycheque.

I Feel Pretty has a nice message and that’s it. Yes it is a very good message but you need more than than that to be good movie. If you want to make a good comedy movie, it needs to be funny. I did not laugh once at this because it had one joke and that joke was a bit crap to begin with. It’s the drunk at the bar who saw a meme on Facebook and keeps showing it to you every five minutes and laughing his head off every time. You tolerate it to begin with but soon you are clawing at the bar trying to make any excuse so you can leave.

Dir: Abby Kohn, Marc Silverstein
Scr: Abby Kohn, Marc Silverstein
Cast: Amy Schumer, Michelle Williams, Rory Scovel, Emily Ratajkowski, Aidy Bryant, Tom Hopper, Naomi Campbell, Lauren Hutton,
Prd: Nicolas Chartier, McG, Alissa Phillips, Dominic Rustam, Amy Schumer, Mary Viola
DOP: Paul Thomas Anderson
Music: Florian Ballhaus
Country: USA
Year: 2018
Runtime: 110 minutes

I Feel Pretty is available on Blu-Ray, DVD and Digital now.