In a hugely significant move for Asylums, ‘Millennials’ is the band’s first slow track, the first to strip the distortion from singer Luke Branch’s songwriting and let his melody and storytelling craft sparkle alone. Did someone say “ballad”?
“For the first time in a single we have stripped back the distortion and pulled back the pace, on ‘Millennials’ we wanted to put the lyrical message up front and centre but that message is open to interpretation.” – Luke Branch
‘Millennials’ is an anthem for a generation defined by a marketing demographic. The song has connected from the minute it first appeared in the band’s live set in February and has risen to become a show highlight, the fulcrum of the new Asylums that’s emerging from the old and a song that stops fans in their tracks.
The video was directed by longtime Asylums collaborator Kana Waiwaiku and conceptualized by the band.
“Kana Waiwaiku (Director) and I started this shoot by getting in a cab with a fish tank, a ton of vitamin tablets and a painting of Earth. The production ended in an all-night casino, huddled around a laptop in Southend, finalising the look of the video using their free wi-fi. It seemed fitting for a song which is ultimately about alienation” – Luke Branch
‘Millennials’ doesn’t judge the generation but instead questions the sweeping generational generalization. Ah, Millennials. Bridging the gap between Post-Generation X’ers and whatever lazy stereotype the next load of hapless youth gets boxed up as. But maybe, just maybe, every generation is as fearful and confused as the last.
Following the massive first single ‘When We Wake Up’ from Asylums forthcoming album ‘Alien Human Emotions’, ‘Millennials’ brings down the frenetic pulse rate revealing singer Luke Branch, more than ever, as a songwriter of huge force and potential.
‘Alien Human Emotions’ is one of the most highly anticipated albums of the year. Released on July 6th it’s set to establish Asylums as one of the UK’s leading guitar acts. The band continues to deliver their stunning live show across the country in the build-up to the album release with forthcoming shows at the following venues and festivals this Summer (more dates to follow):
24th Isle Of Wight Festival
6th Southend, Chinnerys (headline) and South Records In Store (1pm)
9th Bristol, Rough Trade In-store
10th Nottingham, Rough Trade In-store
11th London, Rough Trade East In-store (7pm)
14th 2000 Trees Festival, Cheltenham
20th The Summer Westival, Aldershot
3rd Neverworld Festival, Tunbridge Wells
1st Wilkestock, Frogmore Hill, Hertford
7th. Wheels and Fins Festival, Josh Bay Beach, Kent
6th Neighbourhood Festival, Manchester
3rd 2Q Festival, Lincoln