Following it’s first spin on BBC Radio One last night from Huw Stephens, rising Liverpool alt-pop four-piece HAARM today announced yet another new track, streaming their latest single ‘Valentine’.
Following the viral success of their first two singles, and racking up over 250,000 plays on Spotify in just a few short months, the quartet are also pleased to reveal news of their first ever headline hometown show on Friday 13th October 2017 at The Magnet in Liverpool.
Commenting on the track, the band said: “The song is about a purely sexual relationship, but there’s always that one person that wants it to become something more – it’s a classic unrequited love story. We like to open up with this one when we play live, so we made sure it was our first song at BBC Radio 1’s Big Weekend and on the Bloc Party support dates.”
Returning to their creative HQ at Whitewood Studios with producer Rob Whiteley (The Wombats, Ladytron, Hot Club De Paris) ‘Valentine’ sees the band once again utilising their lush dual vocal arrangements and signature drum sound to build on their rapidly expanding arsenal of radio favourites. It’s a bold and expansive pop cut which marks another flag in the ground for these newcomers with a seemingly relentless catalogue of hits, perhaps not surprising from a band who also moonlight as a writing team for labels and sync companies.
Ready to step out of the shadows of credits on other artists’ material and into their own spotlight, earlier this year the quartet supported Bloc Party to a crowd of over 2000 each night. Appearances at Liverpool Music Week late last year, support slots with Dream Wife and Let’s Eat Grandma, plus a slot on the BBC Introducing Stage at BBC Radio 1’s Big Weekender in May 2017 have all come thick and fast, before even so much as a sniff of a record on the horizon.
HAARM formed early 2016 in an underground tequila bar at 4am when Jen (vocals/keys), Chris (vocals/guitars) & Olly (drums), three friends from three different bands, all confessed to being huge fans of each other’s songs and drunkenly fantasized about forming a new band. The three began work immediately on writing and recording a set of songs with strong emphasis on melody and groove and after failing to decide which songs suited Jen’s voice or Chris’ voice better, they decided to sing them all together, the two lush voices side by side throughout it all now a cornerstone of their sound, joined later by Olly’s brother Dylan on bass guitar.
Previous singles ‘Foxglove’, ‘In The Wild’ and ‘Endangered Species’ picked up support from the likes of The Independent, Q Magazine, Clash, DIY, Indie Shuffle, The Skinny and more, with a whole host of radio spins for both from Phil Taggart and Huw Stephens on BBC Radio 1. ‘In The Wild’ was made Radio X Single of the Week, added to the Amazing Radio daytime playlist and has racked up over 250,000 streams on Spotify, with their music so far synced to events including The Champions League, Europa Cup, Rugby World Cup and several other BT Sport shows, as well as national TV soaps Hollyoaks and Emmerdale.
‘Valentine’ is released 15th September 2017