BETSY has confirmed plans for new single ‘You Won’t Love Me’, taken from her much-anticipated, self-titled debut album (which will be released on September 29th on Warner Brothers). This follows the success of recent track ‘Little White Lies’, which picked up support across Radio 2, 6Music, Virgin Radio and saw BETSY make her TV debut (with two breakout performances in Germany, plus ITV’s Weekend show and Britain’s Got More Talent in the UK). BETSY’s European headline tour – featuring London’s Scala on November 30th – is on sale now.

‘You Won’t Love Me’, writes BETSY, “is about someone I was madly in love with, and someone who I should not have been for so many reasons. I felt like he loved me because he couldn’t be with me and also because he liked the idea of me being a singer, but I really felt that if we took the relationship any further it would all crumble to dust. You know when it’s the wrong love because it feels so much stronger.”

With her powerhouse vocal range, direct ear for hooks, no-nonsense attitude and unerring ability to locate the sharpest grid references of heartache in music, BETSY is a once-seen, never-forgotten pop proposition. Crossing elements of soul, euphoric dance and (in the case of ‘You Won’t Love Me’) soaring, gospel-soaked power ballads, her self-titled debut album is shot through with unflinching lyrical honesty, and draws from an unlikely musical background.

BETSY was born on a goose farm in rural Wales, finding her voice from campfire sing-alongs and the local eisteddfod (where she boldly covered Rage Against The Machine) to the powerhouse vocalists within her parents’ vintage record collection. Keen to pursue a career in music – but knowing nobody in the industry – she was encouraged by her hard-working family to find a fall-back, and moved to London to study fashion design at Central St Martins. One distraction led to another when BETSY was invited to design catwalk for the esteemed Balenciaga in Paris: an intense, exhilarating experience filled with fascinating characters, but one that ultimately ate into her songwriting. And so BETSY returned to Wales, swapping what many of her peers deemed the job of a lifetime for making music in a grotty caravan in her brother’s garden (which you can glimpse across much of her artwork).

Over the run of her acclaimed early singles – and now, on ‘You Won’t Love Me’ – BETSY has emerged one of the year’s stand-out voices. Yet it is everything else she absorbs into her debut album – influences across film, art, fashion, travel and relationships – that have cemented her diva credentials. ‘It’s important to have your look, your thing, to be so recognisable that a child could draw you and you’d still know who it is,’ she says. Someone once told BETSY that to become iconic, you should be identifiable by silhouette alone: her debut album suggests that BETSY is well on the way to making this picture a reality.

November 23 || Swansea || National Waterfront Museum
November 24 || Kendal || Kendal Library
November 25 || Birmingham || O2 Institute 3
November 27 || Bristol || Thekla
November 28 || Brighton || The Haunt
November 29 || Manchester || Gorilla
November 30 || London || Scala
December 4 || Cologne || Jungle Club
December 5 || Berlin || Bi Nuu