Twentieth Century Fox Home Entertainment today debuted the all-new Movie of the Day app for iPhone, iPad and iPod Touch, giving movie lovers everywhere the opportunity to purchase their favourite Fox films on Digital HD through daily flash sales. The Movie of the Day app’s user friendly interface gives consumers a 24-hour window to buy a brand new movie each and every day at a discounted price of up to 70% off and add it to their iTunes library. Launching today in the United States, Canada, United Kingdom, Australia, Germany and France, fans can get great deals on films from some of the biggest franchises on Digital HD as they become available through the app including Alien, Die Hard, Planet of the Apes, Rio, The Sound of Music, X-Men and more. The Movie of the Day app is available only on the App Store.
The Movie of the Day app is loaded with content, allowing fans to easily view video clips, read the synopsis, see cast and crew information and even read reviews of each film. Once ready to purchase a film, users simply click once in the app using their iTunes account and the film is added to their iTunes library. Fans can even choose to share the experience through social media channels such as Facebook and Twitter, allowing friends the opportunity to see the latest flash sale and download the app themselves. The app will offer all types of films for sale each day, from indie to blockbuster, romantic “The Movie of the Day app is a super convenient way for consumers to access the movies they love at the touch of a button,” said Mary Daily, President and Chief Marketing Officer, Worldwide Marketing, Twentieth Century Fox Home Entertainment. “The app gives movie lovers access to an amazing array of movies every day at a great price.”
Available for download for free in the app store, the Movie of the Day app will kick off the daily flash sales today with the megahit X-Men: First Class, available for purchase on Digital HD for £5.99. Each and every day a new or classic movie will be available for purchase for a low price. The app is powered by the storefront management tools built by Premiere Digital.