With festival season drawing closer and closer, Bestival have unveiled that the theme of their event will be “Summer of love”.

The festival will be returning to its roots, the original muses behind the celebration, “music, freedom, peace love and euphoria”.

Co found Rob Da Bank spoke of the importance of having such a theme in modern times. “It’s largely a positive reaction to all the bad news and downright evil going on in the world. We’re not hiding our heads in the sand and pretending everything’s rosy and laid-back but we can, as a big family of 50,000 people, come together, listen to music, party and spread love, even if it’s just for the weekend.”

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He spoke of how the success of last years festival had inspired organisers into choosing the theme, reconnecting them to the origins of the festival’s purpose. Love of music, love of adventure, love of the unexpected but most of all, the purest of love, the love of the party.

The festival will take place 10 – 13 September.

Watch the official Bestival “Summer of Love” video below.