The first thing you think when you hear Ignore Me, the lead single off the debut EP by South London trio The Hotelles is “Where have I heard this before?” Your mind then conjures up names like The Libertines, The Pigeon Detectives, Razorlight and most predominantly The Vaccines and The Cribs. That’s too many names for the first thirty seconds of a track to bring up. Doing so can only mean that your sound gets washed away in a tide of memories sparked by your listeners experiences with these already established artists. To make it as a new band you need to make the listeners create new memories, ones that you’ve inspired. Or else why listen to this when you can just go back into your collection and listen to Men’s Needs or If You Wanna again?
It’s a shame as the music has a mad cap energy to it that would no doubt get the kids at the indie disco jumping around and spilling their Jagerbombs on student night. The musicianship is impressive all the more so when you consider the age of the band members (the drummers 14!), but a cocky swagger and well played six string will get you nowhere if everyone who was here before you is walking the same walk and strumming the same tunes.
Hero worship is a dirty word in an industry so often accused of stagnation and the indie scene survives because of its ability to stay ahead of the curve. So the heroes of these music room Mozart’s got there break by creating new sounds and using the old to build upon. Perhaps when The Hotelles have gotten over sounding like their idols, they’ll put more focus being like them.