Let’s start at the end.
By the time Honey, by Arrows Of Love, reaches its conclusion, you have absolutely no idea how it started. This is not because the track, coming in at a standard three and a half minutes long, is over long or drawn out, or even tame and instantly forgettable. There are just so many changes of pace, fused with a soaring, enviable energy, that the initial reaction to Honey is to play it again, just to make sure that you heard it right the first time.
The first minute of the song is entirely instrumental. In fact, the first of Nima Teranchi’s vocals are not heard until 1:04 into the song. The instrumental itself starts with a slow, simple drum beat that is soon intertwined with a deep, murmuring bass line. It all sounds quite pedestrian to the unacquainted, but this is merely the prelude, the calm before the storm. With only a hint of warning, the song explodes into life, creating the power and sound that you’d expect from a band with three guitarists.
When the initial vocals do arrive, Nima Teranchi howls his way through them with the kind of glorious passion that will do nothing less than make you want to rise to your feet and jump around the room with a particularly idiotic grin etched across your face. It’s the kind of simple, exultant rock music that has become an endangered species in most areas of Great Britain. Following another brief blast of a cannon-fire instrumental, Honey takes its most dramatic change of pace, shuddering to a comparative halt, melting away into the, well, honeyed voice of Lyndsey Critchley. The softer, sultrier tones offered are a world away from those of her band mate, and instantly draws allusions to the Jack White/Alison Mosshart combination in The Dead Weather. It is a welcome break, if only to allow a moment or two to compose and catch the breath.
Before the heart rate is allowed to settle for too long, though, the vocals are wrestled back from Lyndsey by Nima, and he sees the song through to its conclusion in much the same manner as before. When the song finally reaches its sudden end, there is a happiness instilled that this kind of music still exists, coupled with an eagerness to hear it again and refine the listening experience. The song is evidently influenced by grunge artists, sounding particularly like Bleach-era Nirvana, but regardless of influences, or what complex genre you want to label it as, the simplicity of it is this; just play it now, and play it loud.
Honey is released on July 9th 2012.