Today, Cambridge alt-rock heroes, Mallory Knox, have revealed the new video for ‘Giving It Up’, the first single to be lifted from their forthcoming third album, Wired, set for release in March next year.
You can watch the video, which looks at our addiction to technology (but not mine; I’m okay, I’m not addicted), bellow.
Speaking about the technology addiction central to the video’s theme, singer Mikey Chapman says, “It brings people much closer together and yet so much further away at the same time. Self-worth at an all time low in the real world and happiness faked to the max in our new digital one. The way we seek solutions for our deeper problems with shallow, short term remedies that never fill the void.”
Wired is out on March 10th 2017 via RCA.