In the throes of pop-driven indie rock that filter their ways through the radio these days, it’s difficult to really gain a sense of variety in the genre. Thankfully Hertfordshire born and London based lads, The Tricks come at us with a scintillating, yet long awaited, debut bringing influences from a trans-atlantic recording period to give modern fans something to really smile about. Ladies and gentlemen, welcome to the Safari Inn.
The Trick’s debut feels like an album that was 3 years in the making, so carefully crafted at every turn and phrase by the quartet. Every track is as varied and unique in it’s style as the next, bringing in tastes and grooves from all angles but the release still manages to maintain the quirks and hallmarks of the group, creating an almost Kings of Leon meets Blur vibe. The Tricks define their style early on with distorted bass-lines driving the groove of the tracks, flecked with sparkling guitar overtones as the album builds into a wide array of infectiously catchy choruses.
The overall tone of the album strays into the upbeat yet brooding feel that encompasses modern indie. With a laid back but adaptable vocal style that compliments the punchy nature of the music, the subject matters of past-loves and blurry-eyed nights out trip off the tongue of lead vocalist and bassist Joel Hodge. Bringing a stellar performance with the pent up opening track “Better”, the more meandering and heartfelt stylings of a “Eleanor” as well as drawing in a bit of rock ‘n’ roll badassery with a incredible homage to his vocal influences in “Kill it on the Night” with hints of the Eagles Don Henley and maybe a spot of Bruce Springsteen to give it a real rock ballad feel.
The undoubted buzz-word for this release is intelligence. Everything about Safari Inn is so lovingly crafted with bucket loads of creativity and ingenuity and for a debut album from a DIY band with no label, it goes without saying that there are big things in the future for these chaps. They haven’t exploited a niché, they haven’t tried to fit in and they haven’t written songs purposely to appeal to a mass audience. But they have written this album for themselves, and in this modern climate of guitar bands, that is a whole heartedly refreshing approach and definitely should cement itself in your summer playlist.
Safari Inn is out 9th June.