by Helen Todner
The latest single ‘Seasons End’ by Danish Indie Folk band The White Album is taken from their latest EP ‘Conquistador’ which was released in 2012. The band had a very clear idea about the video they wanted to make to go with the song and Clause Arvad had this to say about it:
“We came up with the idea of shooting a video at a deserted or closed amusement park, and the story pretty much came out of that. There is a fantastic contrast in the warmth of the lights VS the cold and ghost-town like feel of the deserted, dark and snow covered amusement park. Often you would incorporate the band in a video by showing clips of them playing. I didn’t want to do that. I thought it would have more impact to have us play a small part of the story in the video. With the beards and general scruffy looks we kinda look like carnies anyway so we probably blend in seamlessly!”
The single is haunting and beautiful telling the tale of the end of summer as winter closes in and all that is left to keep you warm are the memories of better, warmer days, and the thought that they will return. The band wander amidst the closed up booths and shows like bearded ghosts lost in memories. A very subtle and sad song which perfectly suits the video they have made for it.