Peace, the newest offering from Deadly People Recording, have finished celebrating the success of their first UK tour and are back in recording mode, with the release of their new single “Follow Baby” on 23/04/12. The boys seem to have a knack for throwing themselves in the deep end, as the video for “Follow Baby” demonstrates… the band, plus attractive female cohorts, running around strangely pink landscapes, getting serious lip-lock action and jumping out of trees. “Surreal” is one word for it, but my choice would be “unexpectedly engaging”.
Talking first about the video, the director has adopted a very free form approach. The piece tells a story, but not one that has a beginning, a middle and an end. Instead, it feels more like snapshots into the lives of the characters, highlighting moments of pure joy and youthful pleasures. Climbing trees and falling in love, symbols that instantly register with the watcher and remind us of when we were carefree and the world seemed drenched in eternal summer. Perhaps that feeling inspired the choice of the brightly coloured mountains and slow motion action scenes that are mixed in with shots of the band playing on the pink slopes of Devils Dyke, Sussex. The Birmingham four-piece look like they are having a blast being young, talented and beautiful.
The song itself combines nearly Brit pop sounding guitars with modern dark punk vocals and a pleasantly understated bass track that hot wires the body to move without bothering to consult the brain. The overall sound is both familiar and innovative, giving the single insta-hit potential. Reminiscent in places of the early sounds of Bernard Butler (Suede) or John Squire (The Stone Roses), the single nerveless carries a modern, heavy edge that takes the band into a realm of their own.
The blend of visuals and music really works for this single. The fragmented story telling of the video leaves you wanting more, picking your favourite characters to watch then trying to put their snapshots together. Normally, this would be horribly distracting, but in this case it seems to happen on a subconscious level, with the rest of the mind too busy enjoying the music to care. The piece manages to engage on every level, leaving you hunting YouTube for more of the bands music and dancing a little more with each play.