YouTube "Play" – Johnny Kelly

A short stop motion trailer from 2010, commissioned by YouTube to publicise an exhibition organised in partnership with the Guggenheim Museum, New York.

The brief was to allude to the eclectic, interesting and crazed content you expect to see each time you press play on YouTube. A series of worlds were created from the ground up, with production designer Graham Staughton and his team creating everything in the video by hand, including a (nearly) full size cave.

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Film credits:
Director: Johnny Kelly
Production company: Nexus
Executive producers: Julia Parfitt
Producer: Liz Chan & Beccy McCray
Creative development: Beccy McCray

Director of photography: Matthew Day
Filmed at Clapham Road Studios
Production designer: Graham Staughton
Stop motion animator: Matthew Cooper
Compositing: Alasdair Brotherston
3d previs: Michael Greenwood, Matt Clark, Christian Johnson

Client: Across The Pond Productions | Creative Lab EMEA – Google
Executive producer: Rachna Suri

Music: Music by Niwouinwouin Courtesy of Ego Twister Records
Sound design: Barnaby Templer at Fonic

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