Sainsbury's launches heart-shaped cucumber

From Sainsbury’s website:

There will be a whole new way to show your love this Valentine’s Day with the launch of a Heart-Shaped Cucumber from Sainsbury’s. Just in time for the most romantic day of the year, the vegetable will exclusively hit stores for the first time today, priced at £1 per portion.

Perfectly shaped once sliced, surprise your loved one with an at-home spa treatment complete with a relaxing face mask or play Aphrodite – Goddess of Love by making a romantically dressed Greek salad.

The seasonal shaped variation tastes as fresh and light as the common cucumber and looks great due to the added delight of its curves.

A limited number will be harvested this year so customers are encouraged to shop early, but other seasonal shapes are planned for later in the year.

Elaine Young at Sainsbury’s says: “Valentine’s Day carries such an element of surprise we hope this year’s fun love cucumber will get hearts racing, whether it’s in a romantic packed lunch or a lovingly prepared salad.”

Valentine’s Cucumber will be in Sainsbury’s stores from 9 February priced at £1.00 per half portion.

http://www.j-sainsbury.co.uk/index.asp?PageID=424&Year=2011&NewsID=1469